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03/07/2006
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Spotlight on the new Micam shoevent engagement
Spotlight on the new micam shoevent engagement
The new edition of the MICAM ShoEvent, the world’s leading show dedicated to high and mid-range footwear, is happening from 16 to 19 March 2006.
The event will be hosted again in the innovative halls of the new Fiera Milano-Rho complex, after the September debut in the new spaces was met with great success.
The growth trend is confirmed by the numbers of the upcoming edition: 1,642 exhibitors registered, marking a 16% increase on March 2005, and the collections will be distributed into 8 halls, for a total surface area of 72,694 square meters (+32%).
Also continuing to grow is the interest of foreign exhibitors, which have increased by 35%, to 515. This year, international exhibitors are from Spain, Portugal, the U.K., France, Turkey and Brazil.
Again this year, MICAM ShoEvent is displaying collections with a superior stylistic content, which range from trendy to elegant, from the most up-to-date styles for the contemporary woman to exclusive models for the classic man, always with superior quality achieved with specially selected materials, careful workmanship and attention to detail.
Thursday 16 March at 11:00 am, in the presence of Deputy Minister Adolfo Urso and ANCI Chairman Rossano Soldini, the Honourable Gianfranco Fini will inaugurate the four days of the Milanese event. After the ribbon cutting ceremony at the Porta Est entrance, the Honourable Fini will meet with the press and the executive committee of ANCI at the Sala Sagittarius, on the first floor of the Centro Servizi.
As per tradition, MICAM has also organized several fringe events and workshops.
On Thursday 16 MICAM makes time for entertainment: at 8:30 pm at the Alcatraz discotheque in Milan, there will be a buffet dinner and a concert by the Italian pop singer Alexia (concert begins at 10:00 pm), followed at 11:00 pm by a show by Umberto Smaila (invitation only).
On Saturday 18 March at 12:00 am in the Sala Martini, on the first floor of the Centro Servizi, is the customary international press conference for journalists attending the event. The conference will include the participation of ANCI Chairman Rossano Soldini and ICE director Ugo Calzone and represents an opportunity to engage in constructive discussion.
ANCI has always been actively involved in the training and development of young people; again this year, MICAM ShoEvent is hosting the ANCI-MIUR space (Hall 5 M 01-07 / N 02-08), set up in association with the Ministry and dedicated to projects and initiatives focusing on the world of training and education.
New this year will be totems and gadgets located outside Hall 6 and dedicated to the promotional campaign titled “I love Italian Shoes”.
In addition, ANCI is sponsoring the exhibition, “Ella, signorina, ha due piedi” by artist Barbara Zucchi (from 16 to 19 March at Superstudio Più in via Tortona in Milan) for the current edition of the MICAM ShoEvent, confirming the Association’s commitment to supporting young talents.
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(Fonte de informação: Micamonline)
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