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24/06/2006
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Quality: its differentiating Hallmark
FIM, DE>CO and FIAM are the components of the world’s largest showcase for the habitat: 2500 represented brands distributed over an exhibition area of 100,000 nett square metres.
The quality of the product offer is unquestionably its differentiating hallmark. A stringent selection process of international brands was carried out to achieve this goal. An essential prerequisite to join this exclusive setting. Habitat Valencia Forward is based on the conviction that quality is above quantity. All that helps to maintain the excellent reputation garnered by the International Furniture Fair of Valencia, the International Decoration and Accessories Fair, and the International Fair of Lighting Fixtures. The aim is to conquer new international markets, and to heighten our profile in countries with high economic activity in the sectors covered by the event. As such, the target is to put Habitat Valencia Forward at the top of the ranking in European events for furniture, interiors, lighting, upholstery, and other areas of the habitat that will join this project in the future.
Distribution by Styles
The 80,000 professionals expected at the event will find half their work already done for them, with a totally structured product offer categorised into sectors. The carefully thought-out product display is conceived to meet exhibitors’ demands and buyers’ needs for a time-saving profitable visit. Habitat Valencia Forward is laid out by various lifestyles, thus permitting trade visitors to go directly to the level and sector of interest and get an overall, informative vision of the product range available. A comprehensive and well-balanced product offer sure to maintain the three fairs as international standard bearers. New exhibition spaces and sectors, and an eminently commercial orientation are the foundation stones for this new habitat project.
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(Fonte de informação: Feria Valencia)
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