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14/10/2006
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The Box
A Luxury Showcase in a Black Box
The accessory - object of every temptation – is now collected as some form of cult figure. Shoes, bags, belts and jewellery are the stars of the catwalk and precious and indispensable for our lifestyles.
They sign a silhouette, finishing its look. « More than just an accessory, it’s a look », announces the latest Jérôme Dreyfuss handbag catalogue.
Carried along by its « addict » image and a constantly renewed creativity, the accessory sector is growing:
-with an export turnover of 2.07 billion euros, the leather goods trade rose 13.71% in 2005.
- a rise of 17.61% for costume jewellery, with 199.1 million euros of export in 2005 (source: Ubifrance, data: GTA).
With THE BOX, PRÊT À PORTER PARIS® responds to a demand by creative, up-market labels, seeking a specific, privileged exhibition space. A demand echoed by the 43,000 international visitors who expressed in the September 2005 post-trade fair suvey, a desire to see assembled a highly selective offer, corresponding to the demands of our time: 32%
of the trade fair’s visitors seek fashion accessories.
Costume jewellery is in good form in France:
- increased sales for the 12th consecutive year
- jewellery sales passing from 55 million pieces in 2001 to 64 million in 2004, of which 42% was costume jewellery.
- a turnover of 137 million euros for costume jewellery over the 100 euro mark (cpdhbjo- source Société 5).
VARIATIONS ON LUXURY
In THE BOX - a luxurious space dedicated to accessories – up-market accessories have found a marvellous showcase.
Muriel Piaser, who has developed ATMOSPHERE « the event for creators of fashion » with such a singular succss, will be the driving force behind this new temple of accessories, bringing her fashion and product expertise along with her network of « in the know » visitors, agents and trendsetters.
A LUXURY SHOWCASE IN A BLACK BOX
Conceived as a « black box », The Box is an intimist, sophisticated space, a luxury showcase, beautifully presenting « haute fantaisie » accessories. Coloured in black with directional lighting, noble materials and shiny / mat aspects for a « museographic » enhancement of the products, it is a space dedicated to pleasure, luxury and perfection, with intimate corners, furniture designed by Starck and a bar wholly consecrated to champagne!
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(Fonte de informação: Pret a Porter Paris)
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