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Orhopa 2007


15/04/2007 New highlights make for an exceptional event

New highlights make for an exceptional event

Orhopa, 3rd edition: a 'don't-miss' event for the watch and jewellery market.

Orhopa, Paris's only top-end professional jewellery and watch exhibition, brings together under the same roof a wide range of collections and players from across the trade, and takes place at a strategic time of year for Christmas orders.
Located ten minutes away from Charles-de-Gaulle airport, and connected to central Paris by a fast urban rail link, the show is an attractive solution for buyers from neighbouring countries to widen their sourcing and discover new and creative talent.
Orhopa has become a real event that unites and adds impetus to the watch and jewellery market; and has earned its reputation in France and abroad as a reference exhibition in the jewellery and watch industry. Proof of this is Orhopa's recent exclusive listing by the Promosalons network, whose mission is to promote French trade shows to foreign buyers in over 70 countries.
At Orhopa the market will have access to a large range of show features that aim to provide solutions to buyers, distributors and retailers, offering them the best possible service and helping them to develop their business.
These events are organised in collaboration with French-Spirit, an experienced agency specialising in watch and jewellery retail. The French Spirit team has come up with fresh and pertinent events that will bring a host of new ideas to the show's visitors.
Coming up in the 2007 edition:
The festive season will be the star of the show with the ‘Christmas before Christmas’ feature. Exhibitors will arrange part of their displays as if for Christmas, giving their buyers creative and impacting ideas on how to do their window dressing for this important part of the year. Visitors can discover the displays one after another thanks to a Christmas Trail highlighted throughout the show.
The launch of the exclusive Le Club: a prestigious zone for 6 to 8 jewellery brands who sell to selective distribution channels. Brands will be able to meet their customers and show them their new collections within cosy private lounges with added services such as an open bar, ambient music and reception staff.
Engagements and weddings in France are gathering speed (up from 270,000 in 2005 to 280,000 in 2006), and general public wedding exhibitions are becoming important vectors for jewellery sales.
In line with this trend, Orhopa is launching the Wedding Carrousel, a zone devoted to wedding ring exhibitors.
Retailers will be able to take part in prize draws to win weekends away, and wedding booklets will be printed for stores to give away to newly-weds-to-be.
Lastly, there will be an area for exchange and information at the heart of the show, where workshops and seminars will concentrate on the profession’s most recent issues, such as the Internet challenge, a sales and communication tool that can no longer be avoided.
Other important subjects related to merchandising, marketing and distribution will be covered, with for example a round table bringing together new market entrants and established retailers. There will also be a multi-media corner with a selection of service providers offering new solutions to enhance, modernise and boost stores, such as display lighting, plasma screens, photography, video sequencing, on-line sales solutions, etc.
Make a date with Orhopa and over 400 exhibitors and brands from 16th to 18th September at Paris-Nord Villepinte


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(Fonte de informação: Orhopa)

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