Iberjoya Setembre 2008: Between 10th and 14th September at FERIA DE MADRID
Iberjoya Setembre 08: . The leading manufacturers, large international brands, importers and, in general, companies that enjoy a prominent presence on the market, alongside up-and-coming enterprises, will once again attend INTERGIFT, considering this event to be an ideal tool with which to boost their business activities.
. The increasingly large presence of buyers from all around the world at the fair makes INTERGIFT an authentic forum for promoting the internationalisation strategies of its exhibiting companies
Between 10th and 14th September, the halls at Feria de Madrid will stage the largest exhibition of consumer goods and home furnishings within the industry, in order to mark the fifty-fifth edition of INTERGIFT, the International Gift Fair. This fair, organised by IFEMA, will present a full house, based on the direct participation of more than 1,300 exhibiting companies.
The Intergift exhibition will be distributed throughout an area measuring more than 150,000 square metres, organised around seven wide-ranging sections and 11 halls: Atmósfera (Atmosphere) –halls 2, 4 and 5; Fantasía (Fantasy) –halls, 3, 5 and 5.1; Textil (Textile) –hall 1; Mesa Viva (Live Table) –hall 8; Elementos Decorativos (Decorative Elements) –hall 10; Regalos Diversos (Miscellaneous Gifts) –hall 9, and Viaje (Travel) –hall 5.
In this respect, Intergift will strengthen its status on the international fair calendar as one of the key points of reference for the trade and a leading forum at which professionals can obtain information and establish contacts. It is not surprising, therefore, that the leading manufacturers, large international brands, importers and, in general, all the companies that enjoy a prominent presence on the market, choose to take part at this fair edition after edition. Intergift takes place twice a year and, on this occasion, will present record figures in terms of business representation. The fair also acts as a "nursery" for a those up-and-coming enterprises who choose this event as a means of developing their business, based on a select and high-quality product.
These are precisely the key aspects that determine the strength of Intergift and make this trade event an effective means of enabling participating companies to increase their market share, boost their brand image and form part of a unique communication forum and direct meeting-point for supply and demand. Furthermore, the high volume of information and large number of exhibits brought together at the exhibition constitute the best means of gaining a clear insight into the market and discovering current and future trends.
At its next edition, the Intergift Exhibition will bring together the latest new features and international trends within the industry aimed at catering for the Christmas and New Year campaigns. This time of year presents some especially high levels of demand, which means that intense activity is guaranteed throughout the course of the fair. Proof of this is provided by the fact that the last edition of INTERGIFT welcomed nearly 50,000 Spanish professionals, which represents practically all of the specialised outlets and large stores that exist in Spain, not to mention 4,000 buyers from all around the world.
These figures also attest to the confidence that the marketing channel places in Intergift, a highly dynamic event that is 100% innovative and presents some extremely high-quality products. In short, this fair offers an inexhaustible series of ideas and international trends, presented through the participation of more than one hundred companies from abroad. In this respect, with still four months to go before the September edition itself, a strong level of foreign participation has already been confirmed, featuring the direct attendance of companies from Germany, Andorra, Belgium, Brazil, Denmark, France, Holland, India, Ireland, Italy, Morocco, Portugal, the United Kingdom, Switzerland and Turkey.
Under the heading of visitors, we might highlight the progressive increase in buyers from abroad, the result of the excellent image and reputation that Intergift has built up abroad, as well as the wide-ranging promotional campaigns and buyer programmes that are carried out, including the International Guest Programme, which is organised by Ifema in collaboration with the Chamber of Trade and Industry of Madrid. This initiative represents an important form of support for all those exhibitors who have an export vocation at the fair. In this respect, Intergift constitutes an ideal means of boosting the internationalisation strategies being pursued by its participating companies.
As is customary, Intergift will take place at the same time as Bisutex, the International Fashion Jewellery and Accessories Trade Fair, and Iberjoya, the International Jewellery, Silverware, Watch and Related Industry Exhibition. These three fairs all play a leading role within their respective sectors, turning Madrid into a grand centre for business at an international level over a period of five days.
