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20/04/2006
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Expocosmética 2006 gathers world cosmetic, beauty and hair brands
The latest beauty, personal care and fashion products and the presence of well known professionals make this exhibition one of the largest for the sector in Portugal Leça da Palmeira – Exponor, the biggest event organiser in Portugal, is now preparing the 11th Expocosmética - Cosmetics, Aesthetics and Hair Exhibition. The growing internationalisation of this exhibition, which attracts more and more and better brands and internationally acknowledged professionals and the launching into areas will strengthen its position as the meeting point for the sector.
From 22nd to 24th April 2006 Expocosmética will be showing the latest trends around the world in the sector. It will also host a diversity of events for professionals and the general public, touching on a variety of areas. Fashion shows, beauty treatments, trophies, contests, conferences with well known speakers and other initiatives are among the events that have become characteristic at Expocosmética. This year new activities are being organised to make the public better acquainted with the world of cosmetics, aesthetics and hair.
“Expocosmética 2006 will be the ideal stage for the sector to show itself. Visitors will be able to contact companies and find out about new products and brands and the latest techniques and trends available in the market. They will also be offered entertainment and given the chance to observe the creativity of professionals during the shows, fashion shows, demonstrations and presentations prepared by many dynamic companies and associations attending. All of these activities, which will take place on the stage of the exhibition, guarantee the growth and development of the sector”, says José Oliveira, Manager of the exhibition.
New areas dealing with health and beauty will also appear in 2006, providing a wider choice of companies, techniques and information to professionals.
In 2006, Expocosmética wins another challenge. In its 11th year, it is supported by one of the most representative associations of the sector, the Association of Cosmetics, Perfumes and Body Hygiene Industrialists (AIC). This will give renewed energy to the exhibition by bringing together the cooperation of all the important associations within the sector.
In 2005 Expocosmética welcomed 33,000 visitors, a 5% increase compared to 2004. Prospects for 2006 are high and organisers aim to see the number of visitors from the south of Portugal and Spain grow considerably.
About Expocosmética:
EXPOCOSMÉTICA is the largest and only international exhibition for the cosmetics, beauty and hair sector in Portugal. It was held for the first time in 1995 and it aims to promote a meeting between professionals and the public, showing cosmetics, beauty and hair care products, services and brand names.
2006 will be the year in which Expocosmética will strengthen its position in the market, working together with all the associations which have a say in the sector:
- Association of Cosmetics, Perfumes and Body Hygiene Industrialists (AIC);
- National Association of Beauticians;
- Association of Barbers and Hairdressers of Braga;
- Portuguese Association of Hairdressers;
- National Association of Professional Beauticians;
- National Association of the Body Care Commerce and Services Sector;
- Portuguese Association of Barbers, Hairdressers and Beauticians;
- Artistic and Cultural Centre of the Hairdressers of Portugal;
- Artistic Club of the Hairdressers of Portugal.
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(Fonte de informação: Exponor)
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