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14/06/2006
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12.000 foreign visitors at Cevisama 06
The definitive number of visitors for the latest CEVISAMA, which was held from 7th to 11th February, shows that a record number of buyers attended. At 11,920 out of a total of 96,349 visitors, this number is the highest in the whole history of the exhibition.
Visitor numbers were 7% up on the previous year and reinforce the International Ceramic Tile and Bathroom Furnishings Fair’s status as a truly international event. CEVISAMA is the Spanish specialist trade show that attracts the most foreign visitors. Buyers from a total of 146 countries attended the show.
The rise in visitor numbers came from all geographical areas, but was most notable amongst those from the European marketplace, which accounted for 73% of foreign visitors registered. Germany produced the most significant increase compared with the previous year – +33.7% - whilst Italy fielded the largest number of visitors to CEVISAMA
The Middle East also gained ground and accounted for 8% of foreign visitors, with substantial increases in visitors from Saudi Arabia and Kuwait.
Visitors from the United States were significantly more numerous too: 26% up on the previous year.
Quantity and quality
The quality of visitors is just as important as their number. 15% of visitors registered were architects, structural engineers and decorators, whilst 85% were distributors, importers and builders. Loyalty is a constant feature in that 77% of those attending are regular visitors.
Ceramic tiles and bathroom and kitchen furnishings were visitors’ main areas of interest, although roof tiles, bricks and glass blocks were highlighted too.
CEVISAMA will be using a number of initiatives such as the D. Diseño Workshops, Exco lecture series and Indistile and Bãneo competitions to boost its promotional activity directed at the international marketplace and opinion leaders
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(Fonte de informação: Feria de Valencia)
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