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02/07/2007
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BBB 2007: G-Star Raw Denim
Denim is the essence of the brand and forms the core of the G-Star collection. G-Star is jeans.
Denim’s living character is transformed by designs and treatments: modest when used in its rawest form, expressive when treated with one of the many finishing techniques known to the denim industry. Beautiful and characteristic in every stage of its circle of life: from raw to worn to bare-thread. The versatility of denim is limitless.
Denim expresses individuality and accentuates a state of mind. Whether it brings a raw edge to formal wear or gives that elegant touch to leisure wear, it is always an addition to ones personality. It gives you a pure and raw edge.
G-Star admires the retiring nature of denim and has made it its quest to continuously explore the many aspects and possibilities of what G-Star believes is the most beautiful raw material to work with. G-Star is into denim and that drives the brand to continuously experiment with it, developing innovative treatment techniques, unconventional designs and looking beyond the G-Star jeans collections for new ways of using denim.
With a know-how acquired over the years and the craftsmanship that it has developed, G-Star is trying to contribute to the development of denim. It is a journey that will continue through time, always respecting and honouring the product. With its collections, G-Star presents the results of that continuous journey.
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(Fonte de informação: Bread & Butter Press)
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