The Southpole brand was established in 1991 in N.Y. Since then, the brand has been on the road of success with its collections for young men and ladies whose philosophy of life is strongly connected to hip hop and trends. The business was started with the launch of a men`s collection, but pretty soon the ladies, too, where serviced with cool styles.
Philosophy
Southpole stands for high quality expressed with innovative designs & this at prices fit for the peer groups.

Highlight
A variety of design topics makes the Ladies Collection which includes, among other things knitwear styles, sweat and long-sleeves, zip hoodies and jackets as well as a large selection of denims & winter coats so versatile. The collection is dedicated to a variety of design themes.
Fashion of the 80ies in which GOLD is written in all capital letters. Caro (plaid) - brought to design at its very best. Night Fever - noble & sexy styles for hot nights.
The Southpole Men collection, too, is divided up into various groups - Design-SP -Dition - functional winter jackets with special features, basic Parkas, reversible jackets and colour-blocking jackets with brandings. SP-Dition Lab - knitwear items, a large selection of denims and fleece with sophisticated details. The colours stand for a fresh design in cold winter. Street View - basics styles with branding, trendy accessories, all-over prints & fabric mix-ups. Street Expression & Street Resistance also form part of the collection & provide a professional approach to the implementation of impressions taken from the graffiti & underground scene.