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Sally Jones em Bread and Butter Barcelona - BBB 2007 January
The Making of Beautiful Lingerie
Sally Jones is a lingerie company manufacturing on the Gold Coast, Queensland Australia . Originally from Wales, Sally has been designing luxury lingerie for eighteen years, previously under other labels but established Sally Jones three years ago .This allows her the freedom to create feminine, seductive lingerie from the finest French laces and trims that she sources from Europe . Prior to starting the label, Sally ran her own boutiques and appreciates that styles not only have to look great and fit well, but they have to sell-through for shops to gain confidence in the label . The range is a story of underwear and sleepwear that embraces the eclectic way women now dress .This includes camisoles and chemises that can be worn to bed or out to dinner . Hipster G’s, French knickers, underwire and soft cup bras and corsets always feature in the range .The label epitomizes ‘ Boudoir – chic ‘ The customer for this label is ageless- but looking for something unique and beautiful . Since launching, Sally Jones is now in over 40 exclusive boutiques throughout Australia and following the debut in Paris and London in 2004, has over 100 accounts overseas . “ When designing a new range I let my passion for colour and lace be influenced by the latest fashion trends coming through .It has to be different, creative, feminine and seductive. Each sample is tested for the ‘Wow’ factor and if it doesn’t have it, it rarely goes into production .” The future – “ to continue looking after our customer base we have now, with quality, imaginative lingerie .” The label will expand the USA & France in 2006, and then Belgium, Netherlands, Spain, Switzerland & UK in 2007. Next showings: • Lyon Mode City, France 2006 • Melbourne, Australia 2006 • Barcelona, Spain 2007 • Paris, France 2007 • Harrogate, UK 2007
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