Pepe Jeans was born in Portobello Road, London, in 1973 thanks to Nitin Shah inspiration. He decided to manufacture Jeans with original labels.

Only two years later, Shah brothers: Nitin, Arun and Milan owned several London Jeans shops and created PEPE (UK) LTD. the English leader Jeans brand in the 80's.

In 1983, PEPE JEANS started its international expansion to Ireland and two year later cross the channel and starts its spreading to continental Europe and USA. Nowadays, PEPE JEANS is one of the premium Jeans brands in almost every European country.

Pepe Jeans started in Spain in 1989 and a few years later became the second Jeans brand in the country with a wide net of shops and sell points scattered along the whole country.

Pepe Jeans success is due to different factors, among which we can outstand a very actual product, an excellent cost-quality relationship, backed by important and modern publicity campaigns with well known celebrities from different origins, as Jason Prestley, Fran Rivera, Alejandro Sanz, Norick Abe, Vanesa Lorenzo, Fernando Torres, Cristiano Ronaldo, Robert Pires, and now the famous actress Sienna Miller. A great product, creative publicity campaigns, a professional team, has became PEPE JEANS one of the leader brands in Spain witha great international perspective.

In 1998, Pepe Jeans Spain directives decided to acquire part of the company to get a more dynamic and less bureaucratic business.

Nowadays

After getting an important presence in multibrand jeans fashion more prestigious shops and in El Corte Inglés centers, Pepe Jeans has bet on Pepe Jeans shops, owned by themselves or franchised.
Nowadays, Pepe Jeans collections are designed in Spain for several European countries, Asia and Latin America. The design team is formed by Spanish, English, Danish and American designers. Frequently the team visits London to keep the aesthetics and last London tendencies that define the brand spirit.

Today there are 31 Pepe Jeans franchises between Spain and Portugal, that together with the 66 shops owned by Pepe Jeans cover all the Iberia Peninsula an Portugal. Among its expansion plans they want to increase the number of shops, corners and multibrand shops and numerous licenses to other companies that commercialize different products as: sunglasses, shoes, perfumes, stationery...

Internationally, it is planned to open new shops at the Southern Europe, Near East and Latin America. In the international expansion plans it is desired to intensify the Asia openings.

Surprising Shops

In spite of the fast growth that the brand has had, there are no details left in each of the new shops. They are located in emblematic places of the big cities. Examples of it are the Fuencarral 23 st., en Madrid y en Portaferrisa en Barcelona, quarters full of shops, restaurants, art galleries, cafeterias, music shops, where the more avant-garde youth converges.
Shops deco, by Pure Sang, combines old and new elements, recycled and bought, colours and textures... also new and creative ways to show the collections are researching.