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Fred Perry em Bread and Butter Barcelona - BBB 2008 July
Fred Perry will be present at the upcoming edition of Bread and Butter Barcelona BBB 08 July 2008.
Nowadays, Fred Perry is more renowned by the trademark that carries his name than by having won Wimbledon 3 times. This British man is famous not only by his triumphs in the tennis world but by his great personality and determination. The origins of the trademark initiate in the 40s when Fred meets the Austrian ex football player Tibby Wegner and together they started the business. The first Fred Perry product was a elastic band to hold the racket. Wegner, after having patented the first wristbands of history, proposed Fred Perry to create a new t-shirt suitable for practicing sport, improving the already existing t-shirts. In this manner, the first polo t-shirt was born in 1952. Shortly, the commercial adventure started expanding, and at the end of the 50s, they launched the footwear collection with a broad variety of products for different sports: tennis, football, hockey, badminton, squash and basketball. Each season, Fred Perry launches a collection of sneakers that irrevocable evidence the elegance of the mod community in the 70s and 80s. Fred Perry has a legion of faithful fans. However, the most important fact is that Fred Perry adapts to the modern times without losing that classic and at the same time cool touch.
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