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Evisu em Bread and Butter Barcelona - BBB 2008 July
Evisu will attend the upcoming edition of Bread and Butter Barcelona July 08 where the company will exhibit its authentic vintage jeans collection.
Evisu was formally born in Osaka, Japan, in 1991. The initial production line allowed about 14 pairs of jeans a day to be produced and each of them was lovingly hand-painted with the now famous seagull logo by Yamane-san, the brand’s creator. Although initially Evisu was more a labour of love than a commercial venture, Evisu jeans captured the imagination of the detail-obsessed, Japanese fashion crowd, spurring a revival of interest in vintage denim, which has now spread around the world. In the early nineties Yamane-san introduced a tailoring line, followed by a fishing range and a golf range. In 1999, he introduced women fashion line called Evisu Donna to complete the development of Evisu as a full-fashion range going far beyond a jeans brand. At present Evisu is commercialized in 400 of the world’s best boutiques and department stores. Despite this phenomenal growth Evisu still remains true to its artisan roots with a devotion to quality and authenticity while maintaining Evisu’s magic potion – humour and irreverence.
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