ARMA is a Dutch fashion company that develops high-quality leather collections for the international market. The collections contain all the important product groups (coats, jackets, blazers, shirts, skirts, vests and bags) with the accent on outerwear.
ARMA is a wholesale company and works internationally together with a network of independent retailers and department stores. Since 1997 ARMA has been presented by 12 shop-in-shops in De Bijenkorf (a leading Dutch department store).
ARMA designs, produces and sells high-quality leather collections for men and women. To service the wide target group effectively, the collections are designed according to a number of key values: fashion, elegant luxury, nappa, suede and lambskin.
To ensure quality, ARMA has established its own production companies in Turkey and Far East.
ARMA is growing consistently and is expanding with great success. The brand is strongly positioned internationally and is available in the Netherlands, Europe and the rest of the world (e.g. the USA and Canada). By means of communication, particularly by public relations, this is confirmed to the consumer throughout the year.
ARMA believes in joint ventures between brand and shops and therefore the company often works with retailers who will think along with them for the long term. Due to the introduction of EDI, ARMA offers its retailers the possibility to increase the turnover of their shops. With this system, ARMA can think along with the client and provide qualitative purchasing guidance, through which retail sales will increase strongly.
ARMA launches a new line for young female fashion lovers
● sturdy ● detailed ● slender ● young
For the winter of 2007, ARMA introduces a distinctive leather fashion line for young fashionable women: The brand’s name is GINGER.
GINGER represents a clear-cut concept for women who are seriously interested in fashion. This new line will solely be available in trendy boutiques.
The brand presents a limited range of highly distinctive fashion items.
This also includes striking leather qualities such as shiny structured leather with two-tone effect as well as sturdy brushed/washed qualities.
The latest look: sturdy, used, with a female touch.
GINGER loves details: artworks, voluminous pockets, double unfinished seams and different metal buttons on a single jacket.
Names of the collections: Arma Collection (Women), Ginger (Women), Arma Collection (Men), Arma Jeans (Men)